Boutique Hotel Group Reposition Lifts Direct Bookings 62%
A small UK hotel group needed a logo and identity that reflected the upmarket experience already in place. A complete redesign repositioned them above price-led OTAs and drove direct booking growth within four months of launch.
- +62%Direct bookings
- -28%OTA commission paid
- 4.8Brand perception score
- 3 sitesIdentity rolled out across